In the world of television ratings, what matters most to advertisers is the number of viewers who are between the ages of 25 and 54. That group is known as the “key demographic.”
It’s not that viewers younger than 25 or older than 54 are negligible. Hey, those people also spend money for products and services they see on TV. But most advertisers especially covet viewers in the key demographic.
With that in mind, check out THIS STORY about the two most popular cable-news outlets:
There is something happening in cable news that can no longer be ignored. MSNBC is seriously ...