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The Mexico Ledger - Mexico, MO
Norman Miller reviews brews, offers food pairings and writes about breweries.
The end of craft beer?
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About this blog
By Norman Miller
Norman Miller reviews brews, offers food pairings and writes about breweries. Norman is a reporter and beer columnist for the MetroWest Daily News in Framingham, Mass. For questions, comments, suggestions or recommendations, email ...
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The Beer Nut
Norman Miller reviews brews, offers food pairings and writes about breweries. Norman is a reporter and beer columnist for the MetroWest Daily News in Framingham, Mass. For questions, comments, suggestions or recommendations, email nmiller@wickedlocal.com or call 508-626-3823. Or, follow the Beer Nut at his Twitter page at www.twitter.com/realbeernut.
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By Norman Miller
June 7, 2013 5:13 p.m.



Craft brewers be warned, you are no longer needed.

There is no longer a need to pay the extra money for your finely crafted beer. Now, I can buy an 18 pack of cheap beer and then buy an OnTap Liquid Beer Enhancer and you’re all set.

OK, maybe not.

The OnTap Liquid Beer Enhancer ads have been making the rounds on Facebook and Twitter today. It is basically a Mio for beer.

It promises to take the average mass-produced lager and, with a few squeezes to the small bottle, turn the beer into a finally crafted beer. 2-pack_1024x1024

The two flavors currently available are American Ale and Pale Ale. The kicker is it will save you an average of 33 percent over the same amount of craft beer, the Website proclaims.

“One OnTap Beer bottle will convert up to 18 domestic 12oz beers into a great tasting brew,” the Website says. “Just squeeze a few drops of one of OnTap Beer’s great flavors in to a glass of beer you will have in your hands a unique and great tasting beer. Make each beer you drink the same or make each one different. Its up to you how each beer in the case tastes. Which is why we say it is time you get to enjoy Your Beer, Your Way!”

I know it’s a dangerous thing to judge something without trying it, but I’m going to take that leap and say this is just something that won’t work. I picture a bad beer with a bad flavor added to it. If I ever get a chance to try it, maybe it’ll change my mind. I can’t see that.

For some reason, I expect some brewery to announce later today that this was all just a joke.

If you want more information, click here, and click here to see the video.

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